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Home Staging

What is Home Staging and is it Successful?

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Home staging is concept of preparing a property in order to focus on a better first impression to potential buyers.  It requires a combination of artworks, plants, accessories, furniture, lighting and flooring cover to enhance the ambience of the property, to make it feel warm, to create an at home experience for those who inspect it and to entice prospective buyers into purchasing the home.

Staging is putting the finishing touches to the property before it is presented on the market; it is essentially dressing the property up and marketing the house to your target audience.  Buyers want to see themselves in the home; they can see themselves relaxing after a hard day at work on that fancy Scandinavian sofa, the can appreciate the artwork in the hallway that pops every time they walk through the door, they can even see themselves spending quality family dinners on a wooden Skandi style dining table just like the one presented.

There is no reason why staging can’t be successful if executed well, over the years, I have seen home staging payoff for many of my clients, the initial investment just doesn’t compare to what can be gained from home staging.  It really does present opportunities and has the potential to sell at a higher price and sell quickly.

Successful staging tips

The heart of the home: The kitchen is probably the most important part of the house, if this space is imbalanced and provides no cohesion, you might as well have an open inspection.  Having a kitchen where prospective buyers can see themselves entertaining their friends and families can provide that extra bit to get over the finishing line.  Make it inviting and bring in some décor and colour to give it styling and contrast, some fresh flowers in a pretty vase or fun cookbooks on the counter and remember to declutter, less is more here.

Pay attention to bathrooms: It is essential to stage the bathrooms well, it the little things here that can make a big difference as bathrooms are one of the areas we tend to spend more time in.  Ensure it looks open and appealing. Add natural seagrass baskets filled with luxury towels, scented soaps and exotic lotions.

Fill the space with plants: A touch of green foliage can provide an inviting feeling; it brings the outside in and fills the air with freshness. Vibrant and healthy plants around the home can demonstrate that the house is also well kept and maintained, ensure you use real plants though.

Euro pillows are the secret: Bedrooms in the house need to be cosy and delightful, make the bed nicely, and add some euro pillows and cushions to match your normal pillow.  Choose the colours carefully to compliment the décor in the bedroom and lay a throw across the corner to add texture.

What are they focussing on? You are probably so use to your house that you may not pick up on the slightest imperfections. Get help from a friend to walk around the house, what can they see that is imperfect and is drawing in their attention?  Fix the issue or divert their attention to something beautiful or interesting elsewhere in the space.